We have distilled the immutable essence of our collective knowledge down into three governing principles to shape practice, benchmark our level of service and strengthen belief:

• Excellence through Thought Leadership and Value Capture
• Distinction through formation of Specialized Delivery Partnerships
• Critical Advocacy by Design

Propelled by these three drivers, we are confident that we will deliver our value proposition.

All this would not have been possible if we did not have an array of thought-provoking clients who continually set very high standards for us. They demanded from us solutions that jumped the curve, capable of winning international design and conservation awards.

When pushed to the wall, time and time again, we had to break through barriers of mediocrity and prejudice. We had to overcome silos of resistant thinking. The upside is it helped to upbuild our skillsets and widen our expertise, forcing us to reach out for new knowledge, tools and horizons, codified into frameworks and operating systems as studio manuals tailored to meet our needs.

Applying iterative problem-solving processes, we are constantly redesigning designs to produce viable day-to-day versions of an imagined future.